Ai Search

“Sundep on this like timeline wise what we are seeing with clients is you can generate uplift within 15 to 30 days at max and that's the timelines I think every marketer should get used to in terms of how they're seeing um like just I think any marketing channel today just because of how quickly these platforms update like Google used to release an update once every year then once every six months and now they release an update almost every couple of weeks and these AI search channels change a lot quicker. So that's the type of kind of core update cycle you should be focusing on.”

“So, for example, Microsoft released their AI search visibility platform last year in November that really helped people understand and decode a lot of what Bing's behavior looks like. And as more and more platforms follow suit, it'll make it more and more of a science than just um an art.”

“If you start to look at what's predicted to happen between 26 and 28 all these things start to very very quickly snowball and become really really mainstream. And I think the prediction is that some point around about 28 that is going to flip and switch and we will start seeing that real decline in using old-fashioned Google and that uplift in AI habits just being the norm and what we do.”

“If we want to capitalize on that traffic shift, we're in the right place now to start building for it. We're not sitting at the end of 28 going, "Oh god, it's falling off a cliff. What am I doing?" We're getting ahead of that curve and we're in the right right place to make this your competitive advantage.”