We've Got Receipts

    — Topic —

    Measurement

    3 receipts tracked • 100% industry hit rate

    — Filed —

    3 receipts on Measurement

    Browse all →

    RECEIPT #MARC-P

    MAR 26, 2026

    Too early to tell.

    PREDICTION BY

    Marc Pritchard
    “We've been chasing this holy grail now for a long time, and now there's a solution, and it's Aquila. Pritchard stated that Aquila "will be rolling out in 30 days" from the March 26 conference date, placing the expected rollout around late April 2026.”

    FOLLOW-UP

    The prediction date is March 26, 2026, meaning the rollout would be expected in late April 2026. The current date is prior to this expected rollout, so it is too early to judge the outcome.

    ORIGINAL SOURCE

    Marketing Dive
    advertisingmeasurement

    RECEIPT #MYLES-

    JUN 15, 2022

    Called it.

    PREDICTION BY

    Myles Younger
    “CTV is going to look a lot more like programmatic display than anyone in TV is ready for — fragmented inventory, walled-garden measurement, and identity wars.”

    FOLLOW-UP

    Validated by 2024: Netflix/Amazon/Disney all running auction-based ad stacks, identity fragmentation forced cross-measurement deals, and CTV upfronts shifted to programmatic guarantees.

    adtechctvmeasurement

    RECEIPT #DAVID-

    APR 28, 2026

    Too early to tell.

    PREDICTION BY

    David Kohl
    “I think I'd have media planning uh separate from media buying and separate from from measurement. And I think that it's likely by Q3 we'll see further maturity on all that, but what I'm really interested in finding out in Q3 is how much folks are actually using agents, which were just a theoretical idea in Q1, but I think by Q3 we'll see some real agentic buying going on.”

    FOLLOW-UP

    Filed for tracking. Outcome to be evaluated as the timeline plays out.

    ai-agentsmeasurementmedia-buyingmedia-planning