Consumer Behavior

“My Hot Take: The return of the physical! ... 2025 will also be the year of The Endowment Effect. ... So watch for a move towards more physical, experiential, in-person and collaborative marketing ‘wow’ moments, as well as things like direct mail and the return of the catalog continued.”

“As we head into 2026, consumers will be asking for more in-person connections and more physical touchpoints with brands. From curated catalogs and sleek packaging to retail and real-world experiences that invite people to slow down and engage. ... Return ON Touch might just be the new ROI.”

“My prediction for 2021 is that business will continue to go digital and retail stores will continue to change or shutter. I think retail may actually shrink in terms of individual footprint, and stores will become "way stations" for exchanges and appointment shopping. ... malls will have to cut individual stores in half, increase occupancy and look at more experiential ways to use the space.”

“it's really surprising, but people always know when it's AI.”

“By 2025, 50% of consumers will significantly limit or abandon social media due to perceived decay in quality, including GenAI integration (70%+ see harm to user experience).”

“But there's no question that a well-intentioned influencer with high integrity and testing the products they recommend is going to drive higher sales and conversions of those products than someone that's just, you know, switching left on every product that they put in place. But you know back to the bottom line the bottom line is are consumers going to like it? Will they already do and you know will they consume more of it? I think will and will they end up buying more products? I think they will.”

“I don't think that [AI for shopping] is going to be huge.”

“In the distant future, O'Meara said she was excited for the day people get used to making big purchases through their TVs. She reminded the crowd how we used to be weary of making big ticket purchase on our phone, and now it's second nature. That same adoption can happen with CTV, which is excellent news for advertisers.”