Receipt
Filed September 2, 2026
The short version
Josh Golden predicted on December 11, 2024: “My Hot Take: The return of the physical! ... 2025 will also be the year of The Endowment Effect. ... So watch for a move towards more physical, experiential, in-person and collaborative marketing ‘wow’ moments, as well as things like direct mail and the return of the catalog continued.” Verdict: Called it. Called…
Prediction by
Josh Golden
On December 11, 2024
“My Hot Take: The return of the physical! ... 2025 will also be the year of The Endowment Effect. ... So watch for a move towards more physical, experiential, in-person and collaborative marketing ‘wow’ moments, as well as things like direct mail and the return of the catalog continued.”
Follow-up
Called it, then built the proof. Golden turned the thesis into Quad and The Harris Poll's "Return of Touch" research (May 2025), which documented consumers craving tactile brand experiences and drew coverage from ad trades to NBC News. Direct mail and catalogs kept their comeback through 2025, and LinkedIn News put Return of Touch in its 25 Big Ideas for 2026.
Topics
From the High Caliber AI network — see the AI for PR module in the course.