Receipt
Filed September 2, 2026
The short version
Josh Golden predicted on December 20, 2025: “As we head into 2026, consumers will be asking for more in-person connections and more physical touchpoints with brands. From curated catalogs and sleek packaging to retail and real-world experiences that invite people to slow down and engage. ... Return ON Touch might just be the new ROI.” Verdict: Too early to tell.…
Prediction by
Josh Golden
On December 20, 2025
“As we head into 2026, consumers will be asking for more in-person connections and more physical touchpoints with brands. From curated catalogs and sleek packaging to retail and real-world experiences that invite people to slow down and engage. ... Return ON Touch might just be the new ROI.”
Follow-up
The 2026 sequel to his (correct) 2025 "return of the physical" call. Test window is open through 2026 - recheck with year-end retail and experiential-marketing data and whether "Return On Touch" gets formalized as a metric.
Original source
Josh Golden on LinkedIn (Dec 20, 2025), #BigIdeas2026 postTopics
From the High Caliber AI network — see the AI for PR module in the course.