Ai In Media Buying

“AI is making time from what I'm can see based on this data more contextual than linear. So today the media buyer is able to place um buys into a morning time, a prime time or a midday. Uh it's very static and very slot based. Um the systems are you know prepared for that. Um, even if you go with an idea about capturing people in the moment that they feel in such and such mood, it's really hard to weave that creative idea into a media plan. It's not as realistic. But I think as people shift time, consciously, unconsciously, as we gain time and put more of that time to media, uh, we're going to see these measurement systems switch and buying media buying systems switch to more fluid solutions. placing relevant messages in those high impact micro moments. So the slicing will become more fine and more sophisticated and the measurement uh will of that media time will evolve beyond time spent today.”