Data

“I would say um uh the top 10% of agencies are are truly in it in it for the customer to win. So everyone um is just looking for finally a a clean set of data to make better decisions and then I think as as we progress as a business alien my my and we have more experience working with a broader set of agencies. Um I think yeah maybe if you speak to me in a few years time I might have a different uh bias but that's my honest answer uh for you right now.”