Advertising Industry

“The ad business is going to get smaller. Holdco bloodbaths will keep cutting headcount, and there won’t be enough life rafts for everyone who still wants to sail. Yes, new indies will sprout everywhere, but marketing land won’t need nearly as many as will appear. The winners won’t be the biggest names, but the leanest operators. Small teams will do the work of yesterday’s armies. Overhead will be toxic. Speed will be priceless. Adaptability will trump legacy. Strategy and execution will still be highly valued, but old margins are gone.”

“I knew I had to leave the agents it took me two years to get out because I had certain responsibilities as CEO of the company but I knew on that that that was a turning point for me where I knew I had to get out”