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    Michael Bassik

    1 receipt • Tracked since Sep 2026

    CEO and co-founder of DSPolitical and a pioneer of political digital advertising; VP of Internet advertising at MSHC Partners during the 2008 cycle. Executive in Residence at Progress Partners.

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    1 receipt

    2008

    1 prediction
    1. Jan 28, 2008Called it.
      “Search advertising could garner closer to 80 percent [of 2008 online political ad spending - double Borrell Associates' estimate that 50 percent, or $10 million, would go to paid search].”

      Bassik called the search skew before the cycle played out - and the whole category outgrew the forecasters. Obama's campaign alone spent about $16 million online, nearly Borrell's $20 million forecast for everyone, and the spend centered on search and list-building: new media director Joe Rospars reported 10-15x ROI on Google ads (ePolitics, Feb 2009).