We've Got Receipts

    — Topic —

    Privacy

    8 receipts tracked • 90% industry hit rate

    — Filed —

    8 receipts on Privacy

    Browse all →

    RECEIPT #ARI-PA

    AUG 30, 2024

    Story still evolving.

    PREDICTION BY

    Ari Paparo
    ““…we’re entering in this new period where targeting is going to be harder… what’s going on in the browser with, you know, Google is going to eventually deprecate this third‑party cookie, it’s going away at some point…””

    FOLLOW-UP

    Google has continued its plan to deprecate third-party cookies, testing Privacy Sandbox APIs, but has delayed full deprecation again due to regulatory review. As of mid-2026, third-party cookies still exist in Chrome for most users, but testing and phased changes continue. The full deprecation has not yet occurred.

    ORIGINAL SOURCE

    www.youtube.com
    Ad techprivacybrowser technology

    RECEIPT #ERIC-S

    JAN 10, 2024

    Called it.

    PREDICTION BY

    Eric Seufert
    “As I point out in my 2024 Mobile Marketing Predictions, I don't foresee Apple (or Google) implementing total IP address obfuscation on mobile in the near term.”

    FOLLOW-UP

    Apple and Google did not implement total IP address obfuscation on mobile in 2024 or 2025. Apple expanded iCloud Private Relay and Mail Privacy Protection, while Google focused on Privacy Sandbox and new attribution APIs, but neither rolled out universal, mandatory IP obfuscation for all mobile app traffic.

    ORIGINAL SOURCE

    mobiledevmemo.com
    mobile gamingmobile marketingATTprivacy

    RECEIPT #RONAN-

    JUL 27, 2022

    Called it.

    PREDICTION BY

    Ronan Shields
    “Google will delay third-party cookie deprecation again — Privacy Sandbox isn't ready, regulators aren't satisfied, and the adtech industry is nowhere near migrated.”

    FOLLOW-UP

    Validated multiple times: Google delayed in 2022, again in 2024, then in July 2024 abandoned forced deprecation entirely in favor of user choice prompts.

    ORIGINAL SOURCE

    Digiday
    adtechgoogleprivacy

    RECEIPT #ALLISO

    APR 26, 2021

    Called it.

    PREDICTION BY

    Allison Schiff
    “Apple's ATT prompt is going to be a bloodbath for the mobile ad ecosystem — opt-in rates will crater into the teens and Facebook's targeting moat will partially collapse.”

    FOLLOW-UP

    Validated: opt-in rates settled around 25%, Meta took ~$10B 2022 revenue hit, mobile attribution rebuilt around SKAdNetwork and probabilistic modeling.

    ORIGINAL SOURCE

    AdExchanger
    adtechmobileprivacy

    RECEIPT #MANDES

    JUN 24, 2021

    Called it.

    PREDICTION BY

    Joe Mandese
    “Despite all the headlines, the death of the cookie will be delayed, deferred, and ultimately fudged. The industry isn't ready and Google knows it.”

    FOLLOW-UP

    Mandese called the cookie-death delay loop in 2021. Google delayed deprecation in 2021, again in 2022, again in 2024, and in July 2024 abandoned forced deprecation entirely. Vindicated repeatedly.

    ORIGINAL SOURCE

    MediaPost
    adtechmarketing-adsprivacy

    RECEIPT #YUVAL-

    AUG 19, 2025

    Too early to tell.

    PREDICTION BY

    Yuval Noah Harari
    “Human-operated organic networks are being displaced by AI-operated inorganic ones, which 'are always on, and therefore they might force us to be always on, always being watched, always being monitored.'”

    FOLLOW-UP

    Filed for tracking. Outcome to be evaluated as the timeline plays out.

    ORIGINAL SOURCE

    Open Culture
    aiprivacysurveillance

    RECEIPT #BALAJI

    JAN 01, 2022

    Partially right.

    PREDICTION BY

    Balaji Srinivasan
    “Now the next eight years… privacy. Taking everything we just did and encrypting it using ZK.”

    FOLLOW-UP

    Balaji Srinivasan's prediction about an era of privacy driven by ZK proofs over eight years (2022-2030) has already seen significant materialization by 2025-2026, with major industry players recognizing privacy as a leading theme and advancements in ZK technology, as evidenced by his own testimony, a16z, Pantera Capital, and Binance Research. However, full dominance remains unresolved due to regulatory pressures on privacy coins.

    cryptocurrencyprivacyzero-knowledge-technology