We've Got Receipts

    — Topic —

    Mobile Gaming

    2 receipts tracked • 100% industry hit rate

    — Filed —

    2 receipts on Mobile Gaming

    Browse all →

    RECEIPT #ERIC-S

    JAN 10, 2024

    Called it.

    PREDICTION BY

    Eric Seufert
    “[ATT] has structurally changed how mobile games grow and monetize, and there will be no reversion to the pre-ATT equilibrium via some new identifier or quick policy rollback in 2024.”

    FOLLOW-UP

    Apple did not introduce a new device-wide deterministic advertising identifier, and ATT remained in force through 2024-2025. There was no ATT rollback. Mobile gaming companies continued to adjust to a more constrained performance marketing environment, rather than a return to pre-ATT economics.

    ORIGINAL SOURCE

    mobiledevmemo.com
    mobile gamingATTperformance marketing

    RECEIPT #ERIC-S

    JAN 10, 2024

    Called it.

    PREDICTION BY

    Eric Seufert
    “As I point out in my 2024 Mobile Marketing Predictions, I don't foresee Apple (or Google) implementing total IP address obfuscation on mobile in the near term.”

    FOLLOW-UP

    Apple and Google did not implement total IP address obfuscation on mobile in 2024 or 2025. Apple expanded iCloud Private Relay and Mail Privacy Protection, while Google focused on Privacy Sandbox and new attribution APIs, but neither rolled out universal, mandatory IP obfuscation for all mobile app traffic.

    ORIGINAL SOURCE

    mobiledevmemo.com
    mobile gamingmobile marketingATTprivacy