— Topic —

    Us Ad Spending

    1 receipt tracked • 50% industry hit rate

    — Filed —

    1 receipt on Us Ad Spending

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    RECEIPT #BRIAN-

    MAR 18, 2025

    Partially right.

    PREDICTION BY

    Brian Wieser
    US advertising revenue will grow just 3.6% in 2025, Wieser... wrote in a report published on Tuesday, down from the 4.5% growth he predicted in December.

    FOLLOW-UP

    This forecast was later raised significantly to 11% by December 2025, suggesting the earlier concerns eased.

    ORIGINAL SOURCE

    Marketing Brew

    EVIDENCE