The short version

Brian Wieser predicted on March 18, 2025: “US advertising revenue will grow just 3.6% in 2025, Wieser... wrote in a report published on Tuesday, down from the 4.5% growth he predicted in December.” Verdict: Partially right. This forecast was later raised significantly to 11% by December 2025, suggesting the earlier concerns eased.

Prediction by

Brian Wieser

On March 18, 2025

“US advertising revenue will grow just 3.6% in 2025, Wieser... wrote in a report published on Tuesday, down from the 4.5% growth he predicted in December.”

Follow-up

This forecast was later raised significantly to 11% by December 2025, suggesting the earlier concerns eased.

From the High Caliber AI network — see the AI for PR module in the course.