— Topic —
5 receipts tracked • 50% industry hit rate
— Filed —
RECEIPT #BRIAN-
DEC 09, 2025
PREDICTION BY
Brian Wieser“Brian Wieser... has also [revised] his U.S. forecast [for 2025], anticipating an 11% growth rate (excluding political ads), up from the 6% he projected in June.”
FOLLOW-UP
Filed for tracking. Outcome to be evaluated as the timeline plays out.
ORIGINAL SOURCE
AxiosRECEIPT #BRIAN-
DEC 09, 2025
PREDICTION BY
Brian Wieser“Wieser anticipates that the U.S. advertising market will expand by 8.9% next year [2026], partly due to increased spending on midterm political advertising.”
FOLLOW-UP
Filed for tracking. Outcome to be evaluated as the timeline plays out.
ORIGINAL SOURCE
AxiosRECEIPT #BRIAN-
MAR 18, 2025
PREDICTION BY
Brian Wieser“US advertising revenue will grow just 3.6% in 2025, Wieser... wrote in a report published on Tuesday, down from the 4.5% growth he predicted in December.”
FOLLOW-UP
This forecast was later raised significantly to 11% by December 2025, suggesting the earlier concerns eased.
ORIGINAL SOURCE
Marketing BrewEVIDENCE
RECEIPT #BRIAN-
DEC 01, 2024
PREDICTION BY
Brian Wieser“In December, Wieser predicted that the US ad industry would end 2024 with roughly 9% growth.”
FOLLOW-UP
Wieser adjusted this ~9% forecast to 8.6% by March 2025, indicating growth slowed versus the December forecast.
ORIGINAL SOURCE
Marketing BrewRECEIPT #BRIAN-
APR 10, 2024
PREDICTION BY
Brian Wieser“Brian is raising his expectations for the advertising industry in 2024 by forecasting ad growth at 5.6%.”
FOLLOW-UP
Wieser revised his 2024 ad growth forecast downward to 8.6% by March 2025, from an initial ~9% in December 2024. This 5.6% prediction was an earlier upward revision, which was further revised.
ORIGINAL SOURCE
YouTube - Deborah MaloneEVIDENCE
