The short version

Brian Wieser predicted on December 1, 2024: “In December, Wieser predicted that the US ad industry would end 2024 with roughly 9% growth.” Verdict: Partially right. Wieser adjusted this ~9% forecast to 8.6% by March 2025, indicating growth slowed versus the December forecast.

Prediction by

Brian Wieser

On December 1, 2024

“In December, Wieser predicted that the US ad industry would end 2024 with roughly 9% growth.”

Follow-up

Wieser adjusted this ~9% forecast to 8.6% by March 2025, indicating growth slowed versus the December forecast.

From the High Caliber AI network — see the AI for PR module in the course.