The short version

Brian Wieser predicted on April 10, 2024: “Brian is raising his expectations for the advertising industry in 2024 by forecasting ad growth at 5.6%.” Verdict: Partially right. Wieser revised his 2024 ad growth forecast downward to 8.6% by March 2025, from an initial ~9% in December 2024. This 5.6% prediction was an earlier upward revision, which was further revised.

Prediction by

Brian Wieser

On April 10, 2024

“Brian is raising his expectations for the advertising industry in 2024 by forecasting ad growth at 5.6%.”

Follow-up

Wieser revised his 2024 ad growth forecast downward to 8.6% by March 2025, from an initial ~9% in December 2024. This 5.6% prediction was an earlier upward revision, which was further revised.

From the High Caliber AI network — see the AI for PR module in the course.