We've Got Receipts

    — Topic —

    Cannes Lions

    1 receipt tracked • 100% industry hit rate

    Predictions and hot takes tied to the Cannes Lions International Festival of Creativity. Cross-linked with sister site Spray Cannes.

    — Filed —

    1 receipt on Cannes Lions

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    RECEIPT #KAWAJA

    JUN 23, 2014

    Called it.

    PREDICTION BY

    Terry Kawaja
    Paraphrase: Fragmentation happens, so get used to it.

    FOLLOW-UP

    Fragmentation continued exactly as Kawaja predicted: the LUMAscapes kept growing (martech alone hit 14,106 logos in 2024), and the consolidation buyers were told to stop waiting for never arrived at the long-tail level.

    ORIGINAL SOURCE

    Beet.TV (Cannes Lions)
    agency-holdcosprogrammatic-adtechcannes-lions