RECEIPT #KAWAJA
JUN 23, 2014
PREDICTION BY
Terry Kawaja“Fragmentation happens, so get used to it. The LUMAscape continues to grow, not shrink — buyers should plan for a complex ecosystem rather than wait for consolidation to simplify it.”
FOLLOW-UP
Fragmentation continued exactly as Kawaja predicted: the LUMAscapes kept growing (martech alone hit 14,106 logos in 2024), and the consolidation buyers were told to stop waiting for never arrived at the long-tail level.
ORIGINAL SOURCE
Beet.TV (Cannes Lions)