The short version

Terry Kawaja's prediction, paraphrased from the linked source (June 23, 2014): Fragmentation happens, so get used to it. Verdict: Called it. Fragmentation continued exactly as Kawaja predicted: the LUMAscapes kept growing (martech alone hit 14,106 logos in 2024), and the consolidation buyers were told to stop waiting for never arrived at the long-tail level.

Prediction by

Terry Kawaja

On June 23, 2014

Paraphrase: Fragmentation happens, so get used to it.

Follow-up

Fragmentation continued exactly as Kawaja predicted: the LUMAscapes kept growing (martech alone hit 14,106 logos in 2024), and the consolidation buyers were told to stop waiting for never arrived at the long-tail level.

From the High Caliber AI network — see the AI for PR module in the course.