Sas

“I would say that's where MM is at at the moment. There are of course then um you know, we're a very um sophisticated solution um and and we have a we have our fees associated with that solution. There are of course then open- source algorithms that you can start playing around with that are free um but you just need maybe to hire someone to set it up for you. It's not going to be as good as um the solution I just demoed for you today, but it's at least then if you are in that smaller spend range, it's at least going to give you a better read on what's going on um on top of the inplatform metrics that you might be using to make decisions. And then yeah, it's like a it's like a maturity cycle. uh you can start start open source and maybe maybe it's not going to be as good or as accurate but it's giving you a a better sense of what's going on and then as you mature as a brand there are um more sophisticated solutions out there then uh like I said at the start Lisa traditionally they have been hundreds of thousands of dollars to get access to this level of um uh modeling capability and then um uh our our entry fee for our solution is $5,000 per month on a SAS on a SAS type of model. So yeah, it's quite at the right time for um the right brand. It's quite a cost-effective um model to inject in and help you help you get access to this uh type of technology.”