RECEIPT #MOFFET
JAN 01, 2025
PREDICTION BY
MoffettNathanson“MoffettNathanson predicted that YouTube would experience more subscription revenue growth than ad revenue growth in the coming years. Also: MoffettNathanson's forward projections suggest that subscription revenue growth will outpace advertising growth through 2027 and 2028.”
FOLLOW-UP
The prediction spans through 2028; it's too early to provide a definitive verdict, although early indications in 2025 were positive for subscription growth.
ORIGINAL SOURCE
entrepreneur.com; almcorp.com