The short version

MoffettNathanson predicted on January 1, 2025: “MoffettNathanson predicted that YouTube would experience more subscription revenue growth than ad revenue growth in the coming years. Also: MoffettNathanson's forward projections suggest that subscription revenue growth will outpace advertising growth through 2027 and 2028.” Verdict: Too early to tell. The prediction spans through 2028; it's too early to provide a definitive verdict, although…

Prediction by

MoffettNathanson

On January 1, 2025

“MoffettNathanson predicted that YouTube would experience more subscription revenue growth than ad revenue growth in the coming years. Also: MoffettNathanson's forward projections suggest that subscription revenue growth will outpace advertising growth through 2027 and 2028.”

Follow-up

The prediction spans through 2028; it's too early to provide a definitive verdict, although early indications in 2025 were positive for subscription growth.

From the High Caliber AI network — see the AI for PR module in the course.