Programmatic

“inventory scoring plus creating packages that are truly changing in real time and adapting is where the ad curation AI future lies.”

“I think very few bid requests will ever leave the exchange in five years... I think the vast majority of bidders, uh, will containerize because there's a huge business benefit.”

“I'm pretty sure that the Agentic version of the market that is coming will be impression level, will be super fast, and will be born in this protocol.”