RECEIPT #TAMEKA
DEC 31, 2025
PREDICTION BY
Tameka Kee“By mid-2026, more than half of brand creative going through major holdco agencies will involve generative AI in some part of the production pipeline — even if the final spot looks "traditional."”
FOLLOW-UP
Q1 2026 holdco earnings calls (WPP, Publicis, Omnicom/IPG) confirmed generative AI is now in production workflows for the majority of creative briefs, but most disclosed only partial-pipeline use — closer to ideation and storyboarding than full final-asset generation.
ORIGINAL SOURCE
wevegotreceipts.comEVIDENCE