The short version

Mark Read predicted on October 23, 2024: “Broadly speaking, we will start to see more of an impact of GenAI on our revenues in the next year. I think there's nothing to suggest so far that that will be negative, and certainly at the moment it's contributing positively to our revenues.” Verdict: Still evolving. Read expected GenAI to have a…

Prediction by

Mark Read

On October 23, 2024

“Broadly speaking, we will start to see more of an impact of GenAI on our revenues in the next year. I think there's nothing to suggest so far that that will be negative, and certainly at the moment it's contributing positively to our revenues.”

Follow-up

Read expected GenAI to have a larger, positive effect on WPP revenue in 2025. WPP's preliminary 2025 results report that total revenue fell 8.1% and like-for-like revenue fell 3.6%, but do not separately disclose GenAI's contribution. The company-wide decline cannot establish whether GenAI was a net revenue contributor. Keep this evolving until direct outcome data is available.

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