The short version

Mark Read predicted on October 23, 2024: “Broadly speaking, we will start to see more of an impact of GenAI on our revenues in the next year. I think there's nothing to suggest so far that that will be negative, and certainly at the moment it's contributing positively to our revenues.” Verdict: Still evolving. WPP’s 2025 was dominated by revenue…

Prediction by

Mark Read

On October 23, 2024

“Broadly speaking, we will start to see more of an impact of GenAI on our revenues in the next year. I think there's nothing to suggest so far that that will be negative, and certainly at the moment it's contributing positively to our revenues.”

Follow-up

WPP’s 2025 was dominated by revenue declines and Read’s departure; whether GenAI became a net revenue contributor was never broken out in results. Flagged for recheck against WPP’s 2025 annual report.

From the High Caliber AI network — see the AI for PR module in the course.