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    Mark Read

    1 receipt • Tracked since Aug 2026

    CEO of WPP, 2018-2025.

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    1 receipt

    2024

    1 prediction
    1. Oct 23, 2024Story still evolving.
      “Broadly speaking, we will start to see more of an impact of GenAI on our revenues in the next year. I think there's nothing to suggest so far that that will be negative, and certainly at the moment it's contributing positively to our revenues.”

      Read expected GenAI to have a larger, positive effect on WPP revenue in 2025. WPP's preliminary 2025 results report that total revenue fell 8.1% and like-for-like revenue fell 3.6%, but do not separately disclose GenAI's contribution. The company-wide decline cannot establish whether GenAI was a net revenue contributor. Keep this evolving until direct outcome data is available.