The short version

Tameka Kee predicted on December 31, 2025: “By mid-2026, more than half of brand creative going through major holdco agencies will involve generative AI in some part of the production pipeline — even if the final spot looks "traditional."” Verdict: Partially right. Q1 2026 holdco earnings calls (WPP, Publicis, Omnicom/IPG) confirmed generative AI is now in production workflows for the…

Prediction by

Tameka Kee

On December 31, 2025

“By mid-2026, more than half of brand creative going through major holdco agencies will involve generative AI in some part of the production pipeline — even if the final spot looks "traditional."”

Follow-up

Q1 2026 holdco earnings calls (WPP, Publicis, Omnicom/IPG) confirmed generative AI is now in production workflows for the majority of creative briefs, but most disclosed only partial-pipeline use — closer to ideation and storyboarding than full final-asset generation.

From the High Caliber AI network — see the AI for PR module in the course.