Pundit
Tameka Kee
3 receipts • Tracked since Apr 2026
Advertising Futurist & Head of AI Enablement at U of Digital. Cofounder of Tech & Soul. Former Deputy Managing Director at CIMM and AdMonsters content strategy lead.
Affiliations
No firm affiliations on record.
— Filed —
3 receipts
2025
2 predictions- Dec 31, 2025Partially right.“By mid-2026, more than half of brand creative going through major holdco agencies will involve generative AI in some part of the production pipeline — even if the final spot looks "traditional."”
Q1 2026 holdco earnings calls (WPP, Publicis, Omnicom/IPG) confirmed generative AI is now in production workflows for the majority of creative briefs, but most disclosed only partial-pipeline use — closer to ideation and storyboarding than full final-asset generation.
- Dec 8, 2025Partially right.“By mid-2026, more than half of brand creative going through major holdco agencies will involve generative AI in some part of the production pipeline — even if the final spot looks "traditional."”
Q1 2026 holdco earnings calls (WPP, Publicis, Omnicom/IPG) confirmed generative AI is now in production workflows for the majority of creative briefs, but most disclosed only partial-pipeline use — closer to ideation and storyboarding than full final-asset generation.
2023
1 prediction- Mar 9, 2023Story still evolving.“I think it’s only going to continue. I don’t know what is coming, but I do know that we’re not going back to doing business the way that we were before.”
While there have been significant movements towards greater data privacy and regulation since this prediction, the landscape continues to evolve with new technologies and legislative efforts.