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    — Topic —

    Mobile

    1 receipt tracked • 100% industry hit rate

    — Filed —

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    RECEIPT #ALLISO

    APR 26, 2021

    Called it.

    PREDICTION BY

    Allison Schiff
    “Apple's ATT prompt is going to be a bloodbath for the mobile ad ecosystem — opt-in rates will crater into the teens and Facebook's targeting moat will partially collapse.”

    FOLLOW-UP

    Validated: opt-in rates settled around 25%, Meta took ~$10B 2022 revenue hit, mobile attribution rebuilt around SKAdNetwork and probabilistic modeling.

    ORIGINAL SOURCE

    AdExchanger
    adtechmobileprivacy