Pr

“I think traditional PR needs to be better guided with sources that are being cited on each of these channels. So I think traditional PR focuses on your typical large publishers like a Forbes and uh um and Times magazine etc. What we're actually seeing is these channels pick up a lot more unique individuals that are either could even be running substacks or like a 100,000 subscriber blogs that are unique to just the particular industry. And that's what we're seeing really play a big role in terms of shaping LLM opinion. So I think PR continues to be important. It's a rewrite of the strategy in terms of what PR you focus on and how you attribute success for that PR where it's just not about getting it listed on a high visibility um high brand name channel.”