RECEIPT #GARTNE
FEB 19, 2024
PREDICTION BY
Gartner“By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.”
FOLLOW-UP
The 2026 window is still open. Gartner's own January 2026 survey found only about a third of consumers think GenAI chatbots are as effective as search engines for learning new information, so a 25% drop in traditional search volume is not yet evident.
ORIGINAL SOURCE
J.P. Morgan 2025 Emerging Technology Trends Report