RECEIPT #GARTNE
JAN 01, 2024
PREDICTION BY
Gartner“Gartner predicts that by 2026, traditional search engine volume will drop by 25% as market share shifts to AI chatbots and AI-driven search. Additionally, Gartner forecasts that by 2028, organic search traffic will decrease by 50% or more.”
FOLLOW-UP
The prediction that traditional search engine volume will drop by 25% by 2026 appears to be on track, with evidence from February 2026 showing significant shifts to AI chatbots, while the 2028 prediction is too early to evaluate.
ORIGINAL SOURCE
J.P. Morgan 2025 Emerging Technology Trends Report