Content Creation

“A lot of the output is trending toward the median. It’s about pulling against the median because all of the content is merging to look very, very similar.”

“There are tools that will change your website based on the person viewing it. And it's not one version or a 100 versions. It's a custom version for each person who visits your website and it it's rewriting the text on the page as they get information about who's doing it and what they're viewing. So that technology exists and is available now. Same thing with advertising. There are AI tools and I've interviewed the people on my podcast um and I can pull up some of these names. I have them bookmarked over here later, David. But, um, they will change the ads, right, based on who's viewing it and adding additional context or rewriting stuff. And I think we're going to see um you can now make your own version of like the the Simpsons and and stuff like that of like if you don't like this episode, I think we're going to see a a Black Mirror Netflix episode where you're going to be in it or your city and like if you and I watch the same episode, we're going to see different things because everything is going to be a completely custom piece of content.”

“But one thing's for sure is there will always be, I believe, a need of creative skill in the production of content.”

“Well, now they will be able to do that at extremely low cost where none of them was disrupted, none of them was put out of out of either cost or um you know uh time and but it will still require very talented people to decide on which one is going to resonate with the consumer or not. And will they use AI engines and AI data to actually get the right accurate information? Will they use AI surveys to understand their consumers are actually behaving the way they want? I think they will. But there will still be need of somebody actually saying yes to this smiling cat and no to this gorilla.”

“There is, I think, 2026 is when you're really going to start seeing more end-to-end emergent content creation platforms that you you can't set it and forget it.”