RECEIPT #LUCIA-
MAR 21, 2018
PREDICTION BY
Lucia Moses“Publishers that bet everything on Facebook's pivot to video are now laying off video teams en masse — the strategy was built on metrics Facebook itself later admitted were inflated.”
FOLLOW-UP
Validated. The "pivot to video" became the canonical cautionary tale of platform-dependence; Facebook settled an inflated-metrics suit and dozens of publishers (Mic, MTV News, Vice video) collapsed their video desks.
ORIGINAL SOURCE
Digiday