Content Marketing

“The Content Shock thesis: the amount of available content is exploding, our human capacity to absorb content is limited, which creates an economic pressure on the system... content marketing as we know it may not be an economically viable option for some businesses.”

“The company originally forecast a 2025 annualized run rate of $5 million for the earned distribution of stories written by journalists employed at brands, up from $3 million in 2024. Instead, it’s expecting to hit somewhere between $7 million to $8 million. For 2026, that should grow to $12 million.”

“Content, this is where I think it gets interesting for marketers, will still be queen because screenbased media and music pop up as, you know, top of the activities when it comes to spending leisure time. So, people are still looking for that entertainment. And that means that advertisers will have more chances to connect with their customers, but they will need to be AI savvy when delivering because AI will push even more content and more choices to people.”