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    Pundit

    Mark Schaefer

    1 receipt • Tracked since Aug 2026

    Marketing strategist and author; coined the term Content Shock.

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    1 receipt

    2014

    1 prediction
    1. Jan 27, 2014Partially right.
      “The Content Shock thesis: the amount of available content is exploding, our human capacity to absorb content is limited, which creates an economic pressure on the system... content marketing as we know it may not be an economically viable option for some businesses.”

      Content saturation and rising production costs are real and "content shock" entered the marketing vocabulary, but content marketing kept growing as an industry for another decade-plus.