The short version

Mark Schaefer predicted on January 27, 2014: “The Content Shock thesis: the amount of available content is exploding, our human capacity to absorb content is limited, which creates an economic pressure on the system... content marketing as we know it may not be an economically viable option for some businesses.” Verdict: Partially right. Content saturation and rising production costs are…

Prediction by

Mark Schaefer

On January 27, 2014

“The Content Shock thesis: the amount of available content is exploding, our human capacity to absorb content is limited, which creates an economic pressure on the system... content marketing as we know it may not be an economically viable option for some businesses.”

Follow-up

Content saturation and rising production costs are real and "content shock" entered the marketing vocabulary, but content marketing kept growing as an industry for another decade-plus.

From the High Caliber AI network — see the AI for PR module in the course.