We've Got Receipts

    — Topic —

    Paid Search

    1 receipt tracked

    — Filed —

    1 receipt on Paid Search

    Browse all →

    RECEIPT #AARON-

    JAN 03, 2025

    Story still evolving.

    PREDICTION BY

    Aaron Goldman
    “This will be the last decade of growth for paid search.”

    FOLLOW-UP

    Goldman predicted that the 2020s would be paid search advertising's last decade of growth. EMARKETER's 2026 forecast still has search ad spending rising, but growth is slowing and search's share of digital ad spending is declining. The decade is not over, so the long-horizon call remains unresolved.

    paid-searchsearch