— Topic —

    Paid Search

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    RECEIPT #AARON-

    JAN 03, 2025

    Story still evolving.

    PREDICTION BY

    Aaron Goldman
    This will be the last decade of growth for paid search.

    FOLLOW-UP

    Bold long-horizon call. Google search is being reshaped by AI Overviews and agentic browsing; paid-search growth has begun to flatten in some categories. Tracking quarterly Google ad revenue and share-of-search shifts.