We've Got Receipts

    — Topic —

    Macro Economy

    2 receipts tracked • 75% industry hit rate

    — Filed —

    2 receipts on Macro Economy

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    RECEIPT #KAWAJA

    NOV 14, 2024

    Called it.

    PREDICTION BY

    Terry Kawaja
    “2025 is going to be an excellent year for digital advertising. ... All of these things are leading to a much stronger 2025.”

    FOLLOW-UP

    The prediction came true as digital ad spending surged past $750 billion worldwide in 2025, confirmed by multiple reports (eMarketer, Oberlo, Dentsu), indicating significant growth. M&A activity also showed a rebound, as noted by IAB's outlook.

    ORIGINAL SOURCE

    Beet.TV
    agency-holdcosmacro-economyprogrammatic-adtech

    RECEIPT #WIESER

    NOV 26, 2018

    Partially right.

    PREDICTION BY

    Brian Wieser
    Paraphrase: 2019 U.S. ad spending will grow 4.0%, up from a prior 3.5% forecast.

    FOLLOW-UP

    Wieser raised his 2019 U.S. ad growth forecast to 4.0%. The direction was right but the number was too low: GroupM put 2019 U.S. ad growth at 6.2% ($244 billion), the fastest since 2000.

    ORIGINAL SOURCE

    MediaPost
    macro-economyprogrammatic-adtech