— Topic —

    Macro Economy

    5 receipts tracked • 90% industry hit rate

    — Filed —

    5 receipts on Macro Economy

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    RECEIPT #WIESER

    NOV 26, 2018

    Partially right.

    PREDICTION BY

    Brian Wieser
    Pivotal's Wieser revises ad outlooks upward, citing strong economic indicators — global advertising will grow faster than previously forecast through 2019.

    FOLLOW-UP

    GroupM (which Wieser later joined) downgraded the same forecast 4 months later as USD strength and macro caught up. 2019 ad growth came in below the upward revision.

    RECEIPT #KAWAJA

    NOV 14, 2024

    Called it.

    PREDICTION BY

    Terry Kawaja
    2025 is going to be an excellent year for digital advertising — multiple economic indicators point toward growth and M&A activity is set to rebound after a decade-long low in 2023.

    FOLLOW-UP

    The prediction came true as digital ad spending surged past $750 billion worldwide in 2025, confirmed by multiple reports (eMarketer, Oberlo, Dentsu), indicating significant growth. M&A activity also showed a rebound, as noted by IAB's outlook.

    RECEIPT #ROUBIN

    SEP 07, 2006

    Called it.

    PREDICTION BY

    Nouriel Roubini
    There is a risk that the U.S. growth slowdown that we are observing right now this year is going to end up in recession by early next year. So we're going to have a hard landing rather than the soft landing that most people believe.

    FOLLOW-UP

    NBER dated the Great Recession to December 2007 — Roubini was about a year early but directionally correct, and the call was famously contrarian at the time.

    RECEIPT #ROUBIN

    SEP 07, 2006

    Called it.

    PREDICTION BY

    Nouriel Roubini
    I believe for a number of reasons that the world is not going to decouple from a U.S. hard landing. As they say, when the U.S. sneezes, the rest of the world gets a cold.

    FOLLOW-UP

    The 2008-09 crisis was global — Europe, Japan, and EM all contracted; 'decoupling' thesis collapsed.