The short version

Brian Wieser's prediction, paraphrased from the linked source (November 26, 2018): 2019 U.S. ad spending will grow 4.0%, up from a prior 3.5% forecast. Verdict: Partially right. Wieser raised his 2019 U.S. ad growth forecast to 4.0%. The direction was right but the number was too low: GroupM put 2019 U.S. ad growth at 6.2% ($244 billion), the fastest since…

Prediction by

Brian Wieser

On November 26, 2018

Paraphrase: 2019 U.S. ad spending will grow 4.0%, up from a prior 3.5% forecast.

Follow-up

Wieser raised his 2019 U.S. ad growth forecast to 4.0%. The direction was right but the number was too low: GroupM put 2019 U.S. ad growth at 6.2% ($244 billion), the fastest since 2000.

From the High Caliber AI network — see the AI for PR module in the course.