The short version

Terry Kawaja predicted on November 14, 2024: “2025 is going to be an excellent year for digital advertising — multiple economic indicators point toward growth and M&A activity is set to rebound after a decade-long low in 2023.” Verdict: Called it. The prediction came true as digital ad spending surged past $750 billion worldwide in 2025, confirmed by multiple reports…

Prediction by

Terry Kawaja

On November 14, 2024

“2025 is going to be an excellent year for digital advertising — multiple economic indicators point toward growth and M&A activity is set to rebound after a decade-long low in 2023.”

Follow-up

The prediction came true as digital ad spending surged past $750 billion worldwide in 2025, confirmed by multiple reports (eMarketer, Oberlo, Dentsu), indicating significant growth. M&A activity also showed a rebound, as noted by IAB's outlook.

From the High Caliber AI network — see the AI for PR module in the course.