— Topic —
4 receipts tracked • 100% industry hit rate
— Filed —
RECEIPT #FTI-CO
MAY 03, 2018
PREDICTION BY
FTI Consulting“According to the forecast, digital media could capture as much as 80 percent of the ad market share over the next 20 years.”
FOLLOW-UP
Filed for tracking. Outcome to be evaluated as the timeline plays out.
ORIGINAL SOURCE
FTI Consulting Press ReleaseRECEIPT #FTI-CO
MAY 03, 2018
PREDICTION BY
FTI Consulting“According to the forecast, digital media could capture as much as 80 percent of the ad market share over the next 20 years.”
FOLLOW-UP
Filed for tracking. Outcome to be evaluated as the timeline plays out.
ORIGINAL SOURCE
FTI Consulting Press ReleaseRECEIPT #MIKE-R
OCT 31, 2024
PREDICTION BY
Mike Reed“The more scale we have, the bigger our opportunity is, but what becomes even more important is actually engagement because that drives enhanced monetization beyond just the scale of our audience.”
FOLLOW-UP
Auto-imported from candidate queue.
ORIGINAL SOURCE
A Media OperatorRECEIPT #DOMINI
OCT 05, 2015
PREDICTION BY
Dominic Field“Programmatic buying is important to us,” said the director of integrated marketing at a fast-moving consumer goods company. “It helps to keep costs down while allowing us to retain flexibility.” Procter & Gamble and American Express have publicly announced that they plan to shift at least 50 to 70 percent of their digital-media purchases to programmatic techniques. Companies are relying on programmatic buying even for their traditional-media purchases in print and TV.”
FOLLOW-UP
P&G and AmEx indeed executed significant programmatic shifts. P&G reported over 75% of US media via programmatic by 2017, and industry adoption reached 70-80% of digital display by 2019, aligning with the prediction.
