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    — Topic —

    Ad Tech

    2 receipts tracked

    — Filed —

    2 receipts on Ad Tech

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    RECEIPT #ARI-PA

    AUG 30, 2024

    Story still evolving.

    PREDICTION BY

    Ari Paparo
    ““…we’re entering in this new period where targeting is going to be harder… what’s going on in the browser with, you know, Google is going to eventually deprecate this third‑party cookie, it’s going away at some point…””

    FOLLOW-UP

    Google has continued its plan to deprecate third-party cookies, testing Privacy Sandbox APIs, but has delayed full deprecation again due to regulatory review. As of mid-2026, third-party cookies still exist in Chrome for most users, but testing and phased changes continue. The full deprecation has not yet occurred.

    ORIGINAL SOURCE

    www.youtube.com
    Ad techprivacybrowser technology

    RECEIPT #ARI-PA

    OCT 06, 2024

    Story still evolving.

    PREDICTION BY

    Ari Paparo
    ““It’s very possible and it’s also a clean outcome… it’s quite easy actually just spin out DFP, the problem is solved. Um and I think it’s very possible that will be the outcome, uh I would say 75% is my current estimate.””

    FOLLOW-UP

    As of mid-2026, U.S. and EU antitrust cases against Google's ad tech business have advanced, but no announced remedy has yet required spinning off DFP / Google Ad Manager. Public reporting on remedies focuses on potential structural separation or conduct remedies, but no completed, executed spin-out of DFP has occurred. Google continues to operate Google Ad Manager as an integrated product.

    ORIGINAL SOURCE

    www.youtube.com
    Ad techantitrustmedia