The short version

Ari Paparo predicted on August 30, 2024: ““…we’re entering in this new period where targeting is going to be harder… what’s going on in the browser with, you know, Google is going to eventually deprecate this third‑party cookie, it’s going away at some point…”” Verdict: Still evolving. Google has continued its plan to deprecate third-party cookies, testing Privacy Sandbox APIs,…

Prediction by

Ari Paparo

On August 30, 2024

““…we’re entering in this new period where targeting is going to be harder… what’s going on in the browser with, you know, Google is going to eventually deprecate this third‑party cookie, it’s going away at some point…””

Follow-up

Google has continued its plan to deprecate third-party cookies, testing Privacy Sandbox APIs, but has delayed full deprecation again due to regulatory review. As of mid-2026, third-party cookies still exist in Chrome for most users, but testing and phased changes continue. The full deprecation has not yet occurred.

From the High Caliber AI network — see the AI for PR module in the course.