The short version

Ari Paparo predicted on August 30, 2024: ““…we’re entering in this new period where targeting is going to be harder… what’s going on in the browser with, you know, Google is going to eventually deprecate this third‑party cookie, it’s going away at some point…”” Verdict: Missed it. Paparo said Google would eventually deprecate Chrome's third-party cookie. Google abandoned that plan,…

Prediction by

Ari Paparo

On August 30, 2024

““…we’re entering in this new period where targeting is going to be harder… what’s going on in the browser with, you know, Google is going to eventually deprecate this third‑party cookie, it’s going away at some point…””

Follow-up

Paparo said Google would eventually deprecate Chrome's third-party cookie. Google abandoned that plan, kept its existing user-choice approach for third-party cookies, and later retired major Privacy Sandbox replacement technologies. The announced deprecation did not happen.

From the High Caliber AI network — see the AI for PR module in the course.