We've Got Receipts

    — Topic —

    Mobile Marketing

    1 receipt tracked • 100% industry hit rate

    — Filed —

    1 receipt on Mobile Marketing

    Browse all →

    RECEIPT #ERIC-S

    JAN 10, 2024

    Called it.

    PREDICTION BY

    Eric Seufert
    “As I point out in my 2024 Mobile Marketing Predictions, I don't foresee Apple (or Google) implementing total IP address obfuscation on mobile in the near term.”

    FOLLOW-UP

    Apple and Google did not implement total IP address obfuscation on mobile in 2024 or 2025. Apple expanded iCloud Private Relay and Mail Privacy Protection, while Google focused on Privacy Sandbox and new attribution APIs, but neither rolled out universal, mandatory IP obfuscation for all mobile app traffic.

    ORIGINAL SOURCE

    mobiledevmemo.com
    mobile gamingmobile marketingATTprivacy