The short version

Eric Seufert predicted on January 10, 2024: “As I point out in my 2024 Mobile Marketing Predictions, I don't foresee Apple (or Google) implementing total IP address obfuscation on mobile in the near term.” Verdict: Called it. Apple and Google did not implement total IP address obfuscation on mobile in 2024 or 2025. Apple expanded iCloud Private Relay and Mail…

Prediction by

Eric Seufert

On January 10, 2024

“As I point out in my 2024 Mobile Marketing Predictions, I don't foresee Apple (or Google) implementing total IP address obfuscation on mobile in the near term.”

Follow-up

Apple and Google did not implement total IP address obfuscation on mobile in 2024 or 2025. Apple expanded iCloud Private Relay and Mail Privacy Protection, while Google focused on Privacy Sandbox and new attribution APIs, but neither rolled out universal, mandatory IP obfuscation for all mobile app traffic.

From the High Caliber AI network — see the AI for PR module in the course.