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    Raja Rajamannar

    1 receipt • Tracked since Aug 2026

    Mastercard's chief marketing and communications officer, 2013-2025; author of Quantum Marketing; a regular in Campaign, Business Insider and at Cannes Lions and CES.

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    1 receipt

    2025

    1 prediction
    1. Jan 22, 2025Partially right.
      “Advertising as we know it is dead. The need for communication is still there, but it's not happening through advertising any more.”

      Partially right. Mastercard really did shift budget into experiential and sensory marketing, and interruption-first advertising keeps losing share to creator, retail-media and experience spend. But advertising as a whole is nowhere near dead: global ad spend passed $1 trillion for the first time in 2024 and kept growing. The blanket claim outruns the evidence; the directional one stands.