The short version

Daniel Binns predicted on December 1, 2025: “The ad business is going to get smaller. Holdco bloodbaths will keep cutting headcount, and there won’t be enough life rafts for everyone who still wants to sail. Yes, new indies will sprout everywhere, but marketing land won’t need nearly as many as will appear. The winners won’t be the biggest names, but…

Prediction by

Daniel Binns

On December 1, 2025

“The ad business is going to get smaller. Holdco bloodbaths will keep cutting headcount, and there won’t be enough life rafts for everyone who still wants to sail. Yes, new indies will sprout everywhere, but marketing land won’t need nearly as many as will appear. The winners won’t be the biggest names, but the leanest operators. Small teams will do the work of yesterday’s armies. Overhead will be toxic. Speed will be priceless. Adaptability will trump legacy. Strategy and execution will still be highly valued, but old margins are gone.”

Follow-up

Filed for tracking. Outcome to be evaluated as the timeline plays out.

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