The short version

Michael Kingston predicted on April 28, 2026: “I would say um uh the top 10% of agencies are are truly in it in it for the customer to win. So everyone um is just looking for finally a a clean set of data to make better decisions and then I think as as we progress as a business alien my…

Prediction by

Michael Kingston

On April 28, 2026

“I would say um uh the top 10% of agencies are are truly in it in it for the customer to win. So everyone um is just looking for finally a a clean set of data to make better decisions and then I think as as we progress as a business alien my my and we have more experience working with a broader set of agencies. Um I think yeah maybe if you speak to me in a few years time I might have a different uh bias but that's my honest answer uh for you right now.”

Follow-up

Filed for tracking. Outcome to be evaluated as the timeline plays out.

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