MK
Pundit
Michael Kingston
3 receipts • Tracked since Apr 2026
Michael Kingston is a media corporate finance partner at Moore Kingston Smith. He specializes in M&A within the media sector, including the impact of AI on creative and media industries. He has been featured in discussions with AI consultancies and media executives.
Affiliations
No firm affiliations on record.
— Filed —
3 receipts
2026
3 predictions- Apr 28, 2026Too early to tell.“I would say that's where MM is at at the moment. There are of course then um you know, we're a very um sophisticated solution um and and we have a we have our fees associated with that solution. There are of course then open- source algorithms that you can start playing around with that are free um but you just need maybe to hire someone to set it up for you. It's not going to be as good as um the solution I just demoed for you today, but it's at least then if you are in that smaller spend range, it's at least going to give you a better read on what's going on um on top of the inplatform metrics that you might be using to make decisions. And then yeah, it's like a it's like a maturity cycle. uh you can start start open source and maybe maybe it's not going to be as good or as accurate but it's giving you a a better sense of what's going on and then as you mature as a brand there are um more sophisticated solutions out there then uh like I said at the start Lisa traditionally they have been hundreds of thousands of dollars to get access to this level of um uh modeling capability and then um uh our our entry fee for our solution is $5,000 per month on a SAS on a SAS type of model. So yeah, it's quite at the right time for um the right brand. It's quite a cost-effective um model to inject in and help you help you get access to this uh type of technology.”
Filed for tracking. Outcome to be evaluated as the timeline plays out.
- Apr 28, 2026Too early to tell.“I would say um uh the top 10% of agencies are are truly in it in it for the customer to win. So everyone um is just looking for finally a a clean set of data to make better decisions and then I think as as we progress as a business alien my my and we have more experience working with a broader set of agencies. Um I think yeah maybe if you speak to me in a few years time I might have a different uh bias but that's my honest answer uh for you right now.”
Filed for tracking. Outcome to be evaluated as the timeline plays out.
- Apr 28, 2026Too early to tell.“If you put a timeline of the next uh 3 to 5 years, um I feel the market definitely moving in that kind of self-service direction.”
Filed for tracking. Outcome to be evaluated as the timeline plays out.