The short version

Sheryl Sandberg predicted on June 15, 2010: “If you want to know what people like us will do tomorrow, you look at what teenagers are doing today - and with only 11% of teens emailing daily, she predicted email is "probably going away."” Verdict: Missed it. Sixteen years later email remains a top-ROI marketing channel and the internet’s universal identity…

Prediction by

Sheryl Sandberg

On June 15, 2010

“If you want to know what people like us will do tomorrow, you look at what teenagers are doing today - and with only 11% of teens emailing daily, she predicted email is "probably going away."”

Follow-up

Sixteen years later email remains a top-ROI marketing channel and the internet’s universal identity layer; teen behavior did not generalize into email’s disappearance.

From the High Caliber AI network — see the AI for PR module in the course.