The short version

Joe Pulizzi predicted on January 6, 2025: “I predict Bluesky will be amazing for a small group of people, but will never come close to the user base of Twitter/X.” Verdict: Called it. Through 2025-26 Bluesky grew into a loyal niche of tens of millions of users while remaining an order of magnitude below X’s user base.

Prediction by

Joe Pulizzi

On January 6, 2025

“I predict Bluesky will be amazing for a small group of people, but will never come close to the user base of Twitter/X.”

Follow-up

Through 2025-26 Bluesky grew into a loyal niche of tens of millions of users while remaining an order of magnitude below X’s user base.

From the High Caliber AI network — see the AI for PR module in the course.